Colorpeak Partner ProposalA step-by-step Proposal to grow your client base over the next 6 months.
If we have already been introduced, my name is Lucas Hawro, and I’m a project manager for Colorpeak.
This proposal document was designed to:
- Explain our main objective of working together over the next 6 months
- Give you insight into the work being carried out and the thought process behind it all
- Show you an accurate timeline of the work we will implement
- Inform you of the investment required to begin this project
Your InvestmentWhat you get based on a 6-month agreement of services:
- 10 Keywords
- Website made local SEO friendly
- Conversion rate optimisation
- Links from trusted authority websites
- Unlimited campaign support*
- Exclusive area rights for your industry
- GoogleMyBusiness setup & optimisation
- Lead magnet and Opt In Page
- 5 Email Autoresponder sequence
- Retargeting ads & ad management **
** Retargeting ads includes setup and management only, advertising fees must be paid by the client.
Our primary focus for this project is to increase the number of sales from your website. To do this, the project will be split into 3 categories.
- OnSite Optimisation 8%
- Backlinks 75%
- Conversion 17%
What is Search Engine Optimisation?SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.
To do this, you must first learn the “algorithm” of search engines. Search engines create algorithms to determine which factors influence your position or ranking.
We primarily focus on the most popular search engine, Google. With almost 90% market share in the UK (source: BBC) it is most peoples go-to website for finding businesses. Bing and Yahoo are not left out though.
The Top 5 Local Ranking Factors
Links to your website
The AlgorithmTo “rank a website” it’s as simple as understanding the algorithm, then providing it what it wants.
In total there are over 200 signals the algorithm looks for, split across 8 categories. The chart shows how these 8 types of signals are divided by importance.
The categories of the top 5 ranking factors account for over 50% of the local ranking algorithm.
Google Search Engine Results Page (SERP)Organic results are the positions your website will appear in with SEO. Google My Business listings are part of local SEO, also included in this proposal. Pay per click (PPC) adverts are where you pay Google directly every time someone clicks through to your website.
Before we can begin any of the 3 project categories explained above, we need to determine the keywords that will generate the highest ROI when ranked top. A keyword refers to the phrases that your potential clients are likely to search for.
The graph shows some keywords we have selected out for you. This can be changed and/or expanded before the campaign begins.
- Keyword One / 210 monthly searches
- Keyword Two / 180 monthly searches
- Keyword Three / 170 monthly searches
- Keyword Four / 170 monthly searches
- Keyword Five / 60 monthly searches
Applying Keywords to Your Website
Now that you have chosen the best keywords to target, you need “onsite optimisation”. This involves tweaking your website to be more related to your chosen keywords and making it easier for search engine bots to get what they need.
TitleHere is an example of how the title appears within Google. The title is a vital part of SEO as it’s the first thing a customer looks at when reviewing search results.
Page name/directoryYou may also notice the page name/directory includes the area we are targeting. It is important to include at least part of the keyword in the page name.
DescriptionThe description tells potential clients and search engines what the page is about. It should be written in a compelling way to encourage people to visit your website.
Building links to your website
Before the onsite optimisation and silo structures, we just covered can be truly effective, your website requires backlinks. Backlinks are simply links to your website from other websites. This is an example link to Google UK.
We define a good link by 3 main components…
- Anchor Text 73%
We follow a tested and proven formula for choosing anchor texts.
- Topic of Webpage 66%
When choosing or creating pages to link to your website, this should be kept in mind.
- Type of Link 31%
We primarily focus on contextual, which is links from within articles and content. But it is important to have a variety.
The text of the link is named the anchor text. If this were my link for example (visit Google.com) – the anchor text is “visit Google.com”.
This is just the website address as the anchor text e.g. [www.interiorsinvogue.com]
The keyword you are targeting e.g. [Mirrored Furniture]
Your brand name and keyword mixed e.g. “[www.interiorsinvogue.com]+[Cheval Mirror]”
This is the keyword mixed into a longer phrase e.g. “[buy] [silver dressing table] in [London]”
The brand/business name on its own is a natural anchor text to use
Industry related keywords e.g. [keyword1, keyword 2, keyword3]
“Click here”, “go to the website”, etc.
Topic of Webpage
For a backlink to be most effective, it should be on a page or within an article that is relevant to your website.
There are two ways to do this…
- Create a website directly related to your business
- Write an article for another website that is related to your website and theirs
For the second method, we already own and will create more websites related to general topics. Next, we will create a table like this one.
Types of Links
Gaining Links from Trusted Authority WebsitesWhile following the link building guide we just covered, there is another important factor that comes first… The links need to be from authority websites. We use the word authority because websites that have authority are regarded as trustworthy and valuable link sources to search engines.
In theory, the higher the PageRank of a website linking to you, the better. But there are many more factors that come into play in the real world.
Every month we invest in thousands of pounds worth of domains and hosting to maintain and grow a large network of websites with high authority. Most domains we purchase are in the range of PageRank 3-5, but we also have PR (PageRank) 6-8’s and 0-2’s in our mix to keep it natural.
These websites are built around several different topics and often built specifically for each client we take on. Next, it is a matter of writing unique articles for different blogs in our network, spread out over time for a natural effect.
Converting Your New Visitors Into EnquiriesIf less than 10% of people that visit your website from search engines are contacting you, you are losing a lot of customers.
Do you know your conversion rate? This is the percentage of visitors that contacting you after visiting your website.
The process of tweaking this is called Conversion Rate Optimisation.
Without doing this, spending money on SEO is a waste of your money. You’ll get an increase in visitors, but most of them will end up going to your competitors that have better-converting websites.
Here are a few ways we’ll tweak your website to improve your conversion rate
Make Your Content “Customer Focused”
Content is what really matters on a website. Great design and images are powerful. But if your content is bad, it’ll all fall apart.
All of our content is measured against 3 platitudes to judge the effectiveness, and how customer focused it is, these are:
Platitude #1: What is in it for me
Platitude #2: Well, I would hope so
Platitude #3: Who else can say that?
Make it simple to navigate and use
If it takes a visitor more than 3 seconds to find your phone number, it’s not in the right place. If they struggle to find what they are looking for, struggle to navigate, or have any difficulties using your website – it has been set up incorrectly.
You need to know who your audience is, so you can make your website easy for them to use. If you primarily target an older audience as an example, they won’t be as technical as younger people. In which case, you create your website very easy to use for this audience.
Make it easy to contact youMost business websites have one focus, to get more enquiries. More phone calls, or online contact messages.
If this is the case, then it doesn’t make sense to not have a contact form on your website. Or to bury your phone number in the middle of your content.
Have a short call back form on your homepage (the most visited page on most websites), and have your phone number/contact button at the top right of every page.
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How You Are Losing 80% Of Your Potential Customers & How To Bring Them Back
Even if your website is setup with the right conversion elements in place, the best you’re likely to get is 20% of visitors instantly contacting you. That means 80% of the visitors you are spending money on advertising to send to your website, are not contacting you.
Here is how you can turn that around and convert “research now, buy later” prospects into your customers.
Method #1: Retargeting
Have you ever looked at a product on Amazon, then repeatedly seen this product advertised everywhere afterwards? This is retargeting.
After visiting your website, people will be browsing other websites and seeing your adverts. It’s a great way of bringing prospects back and establishing a strong brand presence.
Method #2: Lead Magnet Creation
Another way of turning this 80% into enquiries is by building an email list. A lead magnet is something you give away for free, in exchange for their details. This can be as simple as a free report / white paper.
You then create a page on your website to promote this, offer it at the bottom of your other web pages, and advertise it through other mediums.
Method #3: Autoresponder Sequence
The problem with lots of people downloading the free report you offer is that you then have to follow up with them. This can take a lot of time when a lot of people are downloading that.
It’s not easy to think of a new email to send all the time. Never mind trying to send it to hundreds of people.
Instead, you can use an autoresponder to fully automate this. You can pre-create the emails in a sequence, then have them automatically email out X days after someone subscribes.
Now you are building a relationship with these people. Building trust with them. And leading them closer to buying from you. All automatically.
Answers to Your Questions
Are my results guaranteed?
We are not in control of future changes by search engines, and possibly even your website. For this reason, even though we are 100% confident in the results we can get you, our legal advisors wouldn’t let us make any guarantees.
Why is it a 6-month agreement?
6 months is sufficient time to show you great results. It also gives both of our businesses a trial to evaluate whether we are a good fit to continue working together.
What will happen AFTER 6 months?
We will evaluate the project to decide whether we are a good fit to continue working together. If we are a good fit, the campaign will revert to a month-to-month agreement.
What is Colorpeak?
Colorpeak is an internationally recognised team of specialists in ranking websites within the Google UK search engine. Our head office is based in Gateshead, Tyne and Wear – however, our team is often found at international locations, providing coaching to business owners all over the world.
How Do I Get STARTED?
Along with this proposal, we are also going to send you a contract to fulfil this campaign for you.
You can sign the contract online, no need to print or fax, and once that is done, we will have your first invoice sent to you, and begin working on your campaign.