To convert people into customers for your business, you need to reach the target markets, but this means you need to be focusing on getting your target market first! In this article, we will give you some tips on defining your social media target audience!
What is the Target Audience?
Tip: get super specific when defining your target audience! Dig deeper and get down to the nitty-gritty details; no question is too small when thinking of your target audience and trying to define them.
How Do You Identify Your Target Audience?
What is a Potential Customer?
Some reasons for a potential customer not buying from your business could be:
- They can’t reach your point of sale (POS is where a customer makes payments for your goods or services).
- They do not believe in the quality of your product or service.
- They don’t know your organisation exists in the first place!
- They chose the service or product of one of your competitors.
What are the 4 Main Customer Needs?
If you need help with web design, you should call us today!
How Do You Target Customers?
Compiling Data of Your Target Audience
- Who is buying from you?
- Who is engaging with your content on social media?
- Who follows you?
Once you have a strong understanding of consumer behaviour and who already is interested in your product or service, you can begin to expand on the questions you need to ask for more demographic information:
- What is their specific age? Try to find out the general age of people who want what you are offering, whether the decade or generation they are a part of.
- Where do they live? This can help you understand the geographic areas to target. It can also help you know when you should be posting on social media. The algorithm might pick you up and show you in your target audience to more people. You can also find out when your customer services are needed the most; you’re not going to answer your customers if you are sleeping!
- What language do they speak? Never assume it is your own language that your target audience speaks daily. People might also speak other languages, so do not think their location is tied to the language they speak.
- How much money do they spend? Figuring out their spending power and patterns can be beneficial for targeting them to purchase your products or services.
- What are their interests? What your organisation does isn’t their only interest, your audience has a whole life, and you need to figure out what else they enjoy, such as television shows as an example. Take a look at other businesses they interact with to begin the process.
- What challenges are they facing? It’s a brutal world out there, and everyone has problems. Knowing the challenges your target audience faces can help you engage with them and gain their trust. It can make your business more relatable if you speak out about challenges people might be facing, and it can boost your interaction with potential consumers.
These can help with any different market segments, but it is particularly good for targeting audiences and getting an example group to look at a purchase decision.
Top tip: Google Analytics is a great example of a tool to use for online whole audience insights.
What if my Target Audience is Another Business?
- What is the size of their business? You should look at the businesses that follow or engage with you. See whether they are a start-up or an enterprise-level company, indicating their needs.
- Who makes the buying decisions? Find out who you would need to target within a company; maybe it is the CEO, CTO, or social marketing managers!
Other Factors for Company Plans
To find your target audience and conduct market research, you need to know the target markets out there. Gaining a specific target audience rather than a wide audience means your marketing strategies and targeting need to be spot on with relevant campaigns with a clear brand message for your organisation. Your marketing strategy to gain the right target audience means marketing efforts need to be high and your need to communicate effectively and create content that your target consumers want to interact with to give you that competitive advantage. Marketing messages can be difficult to get across sometimes, especially when you don’t have time to focus on it, but a social media marketer can help (like us!)
Particular audience research is an essential step and can help your small business develop a clear idea of consumer behavior and pain points allowing you to develop messaging and respond positively to any customer through relevant content on your communication channels. This can aid with your marketing message toward a specific audience and holds significant potential when it comes to future marketing activities and content strategy.
If you need social marketers, contact us now!